Customer Retention for small businesses

The East Midlands Development Agency commissions Working Knowledge, as part of a consortium, to create and deliver a series of workshops focused on Customer Retention for small businesses.

The workshops were part of a wider strategy developed by EMDA to concentrate on what had been identified as their four key economic drivers:

• Skills – enabling people in work to develop higher level skills
• Innovation – increasing investment in research and    development especially within SMEs
• Enterprise – improving rates of company formation and    survival
• Investment – improving levels of investment in particular    within the fast growing service sector

The Customer Retention Workshops Programme was designed to provide a high quality, targeted offer to build the customer retention capacities of micro and SMEs operating in the East Midlands. Assisting them to retain their customers more effectively increases the likelihood of their on-going growth, profitability, wealth generation and survival.